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Post by juthi52943 on Dec 19, 2023 8:22:04 GMT
Their own system/website or by hand, for example with a spreadsheet, but 30% of them would like to switch to a more professional opinion monitoring system. 92% of Italian SMEs use the reviews collected to promote their business and brand image Reviews are often the deciding factor in choosing between a company's product or service or that of its competitor. For this reason, companies try to make the most of their potential: 92% of Italian SMEs interviewed use reviews for marketing and promotion. SMEs use customer reviews for marketing and promotion SMBs post positive reviews on their website and share them on social media to let their potential customers know how good they are at what Job Function Email List they do. A testimonial from a customer increases a potential customer's credibility and chances of choosing a particular company or product. Some organizations even place positive customer reviews in the footer of their email marketing campaigns or use them as a sales pitch. Collecting and managing online reviews is essential to staying competitive in today's market As can be seen from the study results, the information provided by collecting and managing online opinions is very useful for SMEs. In fact, thanks to user feedback, companies can implement their marketing strategies, increase the level of customer . For this reason, almost all SMEs have a dedicated team and invest in special tools for monitoring, collecting and managing online reviews.
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