Post by account_disabled on Dec 7, 2023 8:23:20 GMT
It does not depend on the installation of a cookie, but on the data that the visitor proactively provides. In summary, zero party data is the data that we as companies or agencies collect directly from the user when he or she gives their authorization and provides it voluntarily and proactively and not as a result of the installation of a cookie in their browser. This collection can be through various media, social networks, website, forms, landing page or even traditionally at points of sale.
Why is it important to have this data? If we want to segment so that our clients and users are aware of new launches, promotions and can reach them directly and with the information that interests them, it is important to understand Digital Marketing Service zero and first data because with Google's new cookieless policies , it will no longer be possible to install cookies to reach this segment that interests us. This is all related to privacy. On the one hand, because of all the regulations in this regard.
On the other because Internet users have grown tired of the advertising invasion that has increased day by day in recent years. With zero and first data strategies , the user gives their consent to receive information from the brand. So, when Google implements the policy of not allowing cookies to be installed in its Chrome browser, it will be very important to have zero and first data strategies to maintain contact with customers. What does the Google ad mean.
Why is it important to have this data? If we want to segment so that our clients and users are aware of new launches, promotions and can reach them directly and with the information that interests them, it is important to understand Digital Marketing Service zero and first data because with Google's new cookieless policies , it will no longer be possible to install cookies to reach this segment that interests us. This is all related to privacy. On the one hand, because of all the regulations in this regard.
On the other because Internet users have grown tired of the advertising invasion that has increased day by day in recent years. With zero and first data strategies , the user gives their consent to receive information from the brand. So, when Google implements the policy of not allowing cookies to be installed in its Chrome browser, it will be very important to have zero and first data strategies to maintain contact with customers. What does the Google ad mean.