Post by account_disabled on Oct 31, 2023 4:29:00 GMT
This makes the user trust you and demonstrate their trust by completing their purchase , thus increasing your conversion rate. Given the importance of reviews, you can also think about encouraging them by offering a coupon or a discount on the customer's next purchase . eCommerce-10-immediate-strategies-quote3 Return to index 5. The user: the importance of personalization As we said at the beginning, there are many eCommerce stores nowadays and almost all of them sell products very similar to yours. What will allow you to stand out from the crowd is the experience you will offer to the user. Personalize it from the very first moment the visitor opens the homepage of your website.
For example, if you recorded that the user only browsed the product pages regarding women's glasses on his first visit, you already know that on his next visit you will be able to remove all images of men's glasses from the home web designs and development service page. In this way you will shorten the path that the user must take to reach the purchase , thus increasing the conversion rate. Why? Because the customer will feel understood . It's a bit like going to a bar where the bartender already knows what you'll get. The user will feel at home. This feeling of confidence and familiarity that will remain in his memory will encourage him to return to your eCommerce.
Naturally this personalization process must accompany all phases of the purchasing process, on all pages of the website . To do this, Google Optimize helps us. Another tactic to increase the conversion rate is customization , i.e. the total personalization of the product allowing the user to choose from the color to the material of the item. The customer will thus have fun building his purchase just as he imagined. It is a game that allows you to strengthen the customer's sense of ownership of the product, as he created it entirely.
For example, if you recorded that the user only browsed the product pages regarding women's glasses on his first visit, you already know that on his next visit you will be able to remove all images of men's glasses from the home web designs and development service page. In this way you will shorten the path that the user must take to reach the purchase , thus increasing the conversion rate. Why? Because the customer will feel understood . It's a bit like going to a bar where the bartender already knows what you'll get. The user will feel at home. This feeling of confidence and familiarity that will remain in his memory will encourage him to return to your eCommerce.
Naturally this personalization process must accompany all phases of the purchasing process, on all pages of the website . To do this, Google Optimize helps us. Another tactic to increase the conversion rate is customization , i.e. the total personalization of the product allowing the user to choose from the color to the material of the item. The customer will thus have fun building his purchase just as he imagined. It is a game that allows you to strengthen the customer's sense of ownership of the product, as he created it entirely.