Post by account_disabled on Feb 24, 2024 9:04:34 GMT
An example of this is the mobile phone market. In recent years you can find countless very similar phones competing to have the largest market share. During the s, researchers began to evaluate consumer behavior in the context of managerial decisions. In , marketing became key in business and continues to be an important part of companies to this day. EVOLUTION OF MARKETING It is necessary to make known that marketing has evolved over time, from the satisfaction of basic needs to the creation of complex strategies for the development of modern markets.
The first generation of marketing emerged after the First World War, in this part people began to realize that it was not only important to produce large quantities of products, but that they also had to be sold, this caused great confusion. because Loan Phone Number List people only focused on producing, but not satisfying needs, for this reason in the s, there was a strong economic crisis, there were too many products on the market and few people who consumed them. It could be said that at this stage the birth of modern marketing occurs. The second generation is considered mass marketing.
It emerged in the s with a professor Jerome Mcarthy who proposed the successful formula of the four P's (product, place, promotion, price), which is still used today and is understood as the marketing mix. This stage is where large corporations appear, selling everything from junk food to luxury cars. The third generation emerged between the s and s, where the concepts of positioning and market segmentation appeared, which is the art of separating consumers to reach them quickly and efficiently. Direct marketing and the permanent use of the media to convince the consumer also appear.
The first generation of marketing emerged after the First World War, in this part people began to realize that it was not only important to produce large quantities of products, but that they also had to be sold, this caused great confusion. because Loan Phone Number List people only focused on producing, but not satisfying needs, for this reason in the s, there was a strong economic crisis, there were too many products on the market and few people who consumed them. It could be said that at this stage the birth of modern marketing occurs. The second generation is considered mass marketing.
It emerged in the s with a professor Jerome Mcarthy who proposed the successful formula of the four P's (product, place, promotion, price), which is still used today and is understood as the marketing mix. This stage is where large corporations appear, selling everything from junk food to luxury cars. The third generation emerged between the s and s, where the concepts of positioning and market segmentation appeared, which is the art of separating consumers to reach them quickly and efficiently. Direct marketing and the permanent use of the media to convince the consumer also appear.