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Post by account_disabled on Feb 13, 2024 6:42:12 GMT
The emphasis was placed on three main factors: audience interests, gender and age targeting, and geography, because The virus in our country in all regions developed with different dynamics and at different times. In addition, contextual targeting technologies allowed us to reach the same audience who suspected they had various symptoms and tried to find them on the Internet. All these factors helped us launch in the shortest possible time and meet the requirements of advertising platforms. The main thing is that we have begun to receive results in the Costa Rica Email List form of requests for consultations, which means that we can bring real benefits to people during the difficult times of the pandemic. Creative The creative part was aimed at the anxiety and misunderstanding of what was happening in society. The main message with which the brand addressed the audience was “We know how to help. Thus, we showed people that everything is under control, affordable help and turn to qualified specialists through the Doctor Nearby service. Where this was not prohibited, we used doctors and people wearing masks. For example, such creatives were possible when promoting a post on Facebook. In other cases, moderation denied us. For them, we have prepared a series of neutral creatives, for example, with a picture of a patient.
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