Post by account_disabled on Feb 11, 2024 9:56:24 GMT
The following actions will help you cope with risks at the lowest cost: Calculating the bid for a target action during media planning When working with additional traffic channels, in-app and networks, it is important to include a small “play” in the rate at the planning stage. It will minimize the risks of working with less controlled traffic. On average, when working classically on resell channels, the rate is reduced by -. A scheme that reduces the cost of a target action is not suitable for buying channels where purchases are made for CPM/CPC.
Connecting an internal analytics detect bots if your Antarctica Email List analytics system takes into account targeted actions, but your CRM does not. For example, for a delivery service in the analytics system, the action “delivery completed” is displayed as completed, but in the internal system this order does not exist. Now it is especially important to choose the right analytical solutions so that in a month you do not have to look for new ones due to the next sanctions. Detect fraud yourself using key metrics.
Clear markers of fraud are CTIT (Click to install time), low CR and abnormal indicators within the user journey funnel. Connecting third-party services For example, Protect lite is a free version of antifraud inside Appsflyer. We recommend considering the Admon service as a very effective tool for combating view attribution fraud. In this material, you got acquainted with a selection of recommendations from Adventum on alternative app stores, working with indirect channels and fraud for mobile marketing. If you have any questions.
Connecting an internal analytics detect bots if your Antarctica Email List analytics system takes into account targeted actions, but your CRM does not. For example, for a delivery service in the analytics system, the action “delivery completed” is displayed as completed, but in the internal system this order does not exist. Now it is especially important to choose the right analytical solutions so that in a month you do not have to look for new ones due to the next sanctions. Detect fraud yourself using key metrics.
Clear markers of fraud are CTIT (Click to install time), low CR and abnormal indicators within the user journey funnel. Connecting third-party services For example, Protect lite is a free version of antifraud inside Appsflyer. We recommend considering the Admon service as a very effective tool for combating view attribution fraud. In this material, you got acquainted with a selection of recommendations from Adventum on alternative app stores, working with indirect channels and fraud for mobile marketing. If you have any questions.